Keyword Research starts by knowing what people are searching for

Whether you are writing marketing copy, conducting market research, planning promotional campaigns or generating new business ideas, your first step is doing research on what other people or potential online visitors are typing into search engines to understand customer behaviour. Research and analysis can be a daunting task, but when done correctly, it can be the foundation to a successful SEO campaign. Interestingly enough, proper research is also the most commonly neglected and under-developed aspect of many search marketing campaigns. Broad search terms or multiple keyword phrases may bring you the higher levels of traffic, as it is targeted and more specific to what your products or services are.

Researching Pay Per Click Campaigns

If you have a large site with significant quantities of unique content that's well indexed in the search engines organically, your search traffic is likely to be diverse (lots of different keyword phrases). By looking at how the site is found organically, you can evaluate on a case-by-case basis whether the same keywords and keyword phrases can be used in your paid search campaigns. Paid-inclusion-driven keywords are very similar to organic-traffic keywords because each site page generates traffic from a diverse mix of keywords and keyword phrases.


Here are some helpful Tips on keyword research

• Start your search by visiting Wordtracker (a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors) or Digital points keyword research tool to find what keywords to use and how many searches per day are performed.
• Title Tag: Make sure that the text in your title gets people to click on your link to your site
• Create two or three keyword phrases for each page
• Check your Web analytics software which can reveal untapped keyword phrases you may never have though of.
• Don't just look for the highest searched phrases because you may not be able to compete for them as they will take just too much time to get top rankings
• If you have tried using Google Adwords for your pay per click campaigns you will already know what keywords have converted into sales or business and use those keywords to expand your offerings on your site to get more success
• You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.
• Start with a big, broad list and then pare it down to the best possible keywords and phrases for you to target.
• Take a good long look at your competitors and uncover the keywords and phrases their site has been optimized for
• Note: Get it wrong and your keyword phrases won't improve your search engine positioning, won't attract many prospects and will only increase your frustration levels
  
  
  Let me work with you to develop a strategy to get your site found and rank higher in search engines and get the traffic for your business or industry. I can do the keyword research for you and provide a strategy to getting qualiified targeted leads to your website.
  
  You can reach me by telephone (819-243-9185) or email.
  
  I can help you with:
  
  * Keyword Analysis and Research
  * Website Content Restructuring
  * Proper Page Titles
  * Website Analytics
  * Article and content development and writing
  * Link building campaings
  * Blogging
  * On page Optimization
  * Off Page Optimization
  * Latent Semantic Indexing or LSI

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